What is Typography?

When selling a product, part of the packaging is the text you use to inform your readers. The way you format and organize your text to deliver information is known as typography. This includes the use of headers, blockquotes, bold text, italics, hyperlinks (in the case of websites) and applies to the colors you use, the font size, line heights, and the font weight. All of these elements together create an overall presentation that organizes your information and highlights  your information.

Wait, How Do I Do All of That?

Luckily, I Love Typography has an amazing, in-depth Guide to Web Typography. Although the word typography can seem complicated, it is an easy skill to utilize. You simply need to start out with the most important element, and work down.

For example, let’s say your website involves the usage of various subheadings, as with a magazine style blog. You will want to focus on making those headlines distinct, through different sizes, font weighs, or even colors. As with print, your online or offline text should be “scan-able” and easily organized so that prominent information is soaked up by your audience.

So Where Do I Start?

If you happen to be really stuck for ideas on how to organize your typographical hierarchy, Download my free typography outline! There are also plenty of great resources to start you on your way, including:

• Five Simple Steps to Better Typography
• 5 Principles for Setting Type on the Web
• Typographic Contrast and Flow

So what do you think about typography? What kinds of tricks are you utilizing in setting your type on the internet? Do you think that graphics or text are more important for packaging?

Related posts:

• Build a Better Website with My Free Typography Outline